The Auckland SPCA hopes to dispel idea that abandoned pets are second-rate with the social campaign.
"Obviously, we think dogs are pretty smart and amazing. And we reckon, if more people thought the same, more of our dogs would find happy homes," the official Facebook page states. The interactive marketing campaign lives on the Driving Dogs Facebook page where visitors can learn about adopting a smart dog and about the Mini Cooper.
The chosen pooches -- Porter, Monty and Ginny -- are learning to drive in rigs with paw-activated accelerators and brakes.
Trainers chose the canine trio based on their size, look and attitude from dozens of dogs at the shelter. After just a few weeks of training with head driving coach Mark Vette and his team of experts, the playful pups learned to sit facing forward with their paws on the steering wheels.
The rescue dogs will be put to the test in front of Campbell Live's national TV audience -- under the supervision of trainers, of course. To find out if these talented pups learn how to drive, tune in on Dec. 10.
I think this brilliant campaign will help many (and hopefully all) seemingly unadoptable dogs find their forever homes, don't you agree?